Resources

How a brand experiment using peer advocacy improved LTV:CAC by 30% and cut CPL in a mature market where paid channels had plateaued.

I built an AI content system in Claude Code that takes me from interview to published blog post. Here's exactly how it works and what I learned building it.

How redesigning demand gen around supply reliability drove 3x improvement in LTV/CAC and 125% increase in school partner LTV at Swing Education.

Three paragraphs when five words would do. Then I found Langfuse's internal productivity handbook with seven rules that fix AI verbosity immediately.

I've been stuck. The kind of stuck where you know you're stuck, which somehow makes it worse. So I did what I always do when the mental gears seize up: I started reading.