I don't give you strategy decks and best practices. I build marketing functions from scratch: teams, systems, and AI-powered workflows that scale revenue. Two decades turning customer data and market insights into measurable growth for Series A-C startups.
Let's Build Together
I'm not here just to share opinions. I've built marketing orgs twice from the ground up, from first marketer through acquisition, from zero infrastructure to sustained growth. Every recommendation I make is grounded in data I've collected, systems I've built, or results I've personally delivered.
I don't hand you a strategy deck and walk away. I build teams, systems, and infrastructure myself—then hand you the keys.
Statistical models to define ICPs. Reporting infrastructure CEOs actually use. Every recommendation backed by evidence, not opinions.
Processes and infrastructure designed to keep delivering results long after our engagement ends.
Not advising from the sidelines—actually constructing marketing engines that drive measurable growth.
I've been through the full journey: Seed to Series C, $500K to $25M ARR, through acquisition and beyond.
I own pipeline targets, manage P&L, and tie every initiative to metrics that matter to the business.
I don't just talk about AI—I implement it. While other marketers experiment with prompts, I'm operationalizing AI to deliver compound gains across the entire marketing function.
AI-enabled content development systems that scale output without sacrificing quality or brand voice.
AI-powered targeting, personalization, and optimization across acquisition channels.
Automated reporting, data enrichment, and process optimization that free your team for strategic work.
Not proof-of-concepts or demos. Real workflows integrated into daily operations that deliver measurable results.
Each AI system builds on others—efficiency improvements that multiply across the marketing function.
Tools that make your people more effective, not replace them. AI handles the repeatable; humans handle the strategic.
Most startups ready to scale have junior marketers executing tactics without data to guide them. The result? Random acts of marketing that burn budget without moving metrics. My approach is different: I start with customer research and market data, build measurement frameworks first, then construct teams and systems around what the data tells us will work. Every phase is testable, measurable, and grounded in evidence.
Conduct customer conversations and attend industry events. Deliver market readout grounded in real insight.
Test messaging, channels, tactics. Measure outcomes consistently with focus on pipeline.
Build cohesive plan around proven tactics. Create compelling narrative and measurement frameworks.
Dive into GTM data, product analytics, competitive landscape. Interview internal team.
Establish 1:1s, business meetings, AI innovation discussions. Define culture and expectations.
Build capacity to create, distribute, and measure. Hire for strategic problems, leverage AI for repeatable processes.
Two decades building marketing functions that scale revenue and optimize unit economics. From Series A to public businesses, I've built marketing engines at startups that drive measurable growth.
Joined as Product Marketing Lead to establish the go-to-market strategy for a SaaS ticketing platform. Built branding, positioning, marketing collateral, and sales enablement from scratch. Drove customer adoption through direct engagement.
Recruited as the first marketer at Seed stage. Built the GTM infrastructure from scratch: demand generation, SDR team, product marketing, content systems, and marketing operations. Scaled the business from Seed to Series B, growing the team from 1 to 8.
Recruited to rebuild the marketing team, establish a clear growth strategy, and accelerate revenue for a K-12 substitute marketplace. Built focused B2B and B2C acquisition engines. Led a team of 12.
Generated within four months of product launch.
Built complete branding, positioning, and sales enablement based on direct customer interaction.
Generated through ABM strategy targeting enterprise accounts.
Identified, validated, and launched; exceeded targets by 40%.
While decreasing acquisition costs by 14%.
Tripled unit economics through systematic optimization.
From hands-on fractional leadership to strategic advisory support—select the model that fits your needs.
I become your marketing leader and build the function hands-on: set strategy, build the team, establish systems, and create the operational foundation you need for scale.
Your marketing leader has the skills but needs a builder's perspective. I guide team development, systems design, and execution challenges while they own the outcomes.
Whether you need fractional CMO support, want to build a marketing team, or need strategic guidance, I'd love to hear about your challenges.